Aito Studios Partners Up With Pre-O-Porter For Its Biggest Commercial Collection Yet
AITO Studios will launch its largest commercial collection yet on November 13th in a partnership with Pre-o-porter.com.
The street-fashion focused AITO Studios is releasing an exclusive collection that comprises of a total of 27 products, and is by far the largest single release by AITO Studios. For a brand that is renowned for its dark look, Eetu Räisänen, the creative director of the brand, has added shades of white and red to the collection, which is the product of a partnership with Pre-o-Porter.
The most notable characteristics of the collection are the unique graphic prints that clearly play a big role in the overall aesthetic of the collection; however, the fit-and-cuts of each product are the exact imprint of Räisänen's typical details for AITO Studios. The collection includes a large number of unique t-shirts, hoodies, and collar shirts, as well as a bomber jacket.
Starting at 00:01 (Finnish Time GMT+2) on November 13th, the products in the collection are available for pre-order for the first 10 days at a discount of -40% off the regular sale prices of AITO Studios, but the prices increase steadily towards the end of the campaign. The collection will be available on Pre-o-perter’s website.
Using the code: HYPEND at the checkout will give you an additional discount of -5% off your purchase, as well as everyone who uses the code “HYPEND” will automatically join a raffle where the winner gets to pick any product from AITO Studios’ website for free after the campaign.
The environmentally friendly pre-order format does not result in any excess production of clothing pieces, which allows AITO Studios to offer the lower prices. All products ordered during the campaign will be delivered by mid-December, so just in time for Christmas presents.
Using the code: HYPEND at the checkout will give an additional -5% off your purchase. And everyone who uses the code “HYPEND” will automatically join a raffle where the winner gets to pick any product from AITO Studios’ website for free after the campaign.
Eetu Räisänen, the founder and creative director of AITO Studios has the following to say about the collection:
The collection is really ours. Our brand DNA remains clearly visible, but it is being delivered here for a larger audience. It is cool that we have by far been focused on individual showpiece and custom cut-and-sewn products, but are now switching to create a much wider range of products and pieces, while still being able to maintain the exclusivity and superior quality AITO Studios is widely known for.
Durability, sustainablility, and quality are really important to us.
AITO Studios has been one of the most prominent fashion houses in Finland since 2015. Their clothes have been often seen worn by a number of leading artists and celebrities such as Paula Vesala, JVG, Cheek, Teemu Selänne and Alma. The 2017 Emma Gala featured seven outfits designed by AITO Studios. The campaign images for the new collection include artists, such as Elias Gould and Lauri Haav, as well as Jekku Berglund.
Check out the rest of the collection from the slideshow below:
Photography:
Curated by: