ARCELEVN: A Streetwear Brand Combining Clothing, Visual Art and Music Launched by Eetu Räisänen
Arcelevn is the new streetwear brand born of the collaboration between the designer Eetu Räisänen and the photographer Samuli Karala.
Eetu Räisänen hails from Helsinki, the capital of Finland on the edge of Europe. He’s been drawn to making clothes since his youth and has the traditional tailor’s education – yet he embodies the renaissance spirit by painting and composing music. Samuli Karala is one of the most sought after photographers in the fashion and beauty industry, regularly working with magazines such as Vogue, I-D, The Observer Magazine, Marie Claire, South China Morning Post, InStyle, Muse, Elle and Emirates Woman.
In Arcelevn, Eetu and Samuli combine clothing, visual art and music into one streetwear brand. Among the industrial buildings and hidden clubs of Helsinki’s Vallila lies the Arcelevn studio, where the visual art and clothing come together.
The first set of Arcelevn’s premium cotton shirts feature a custom-fit designed by Eetu, paired with prints made of a series of portraits shot by Samuli. All of the print visuals are produced in the Arcelevn studio with photo shoots and by painting, without compromising an inch on the craft. Even the digital artwork is built on top of physical installations.
ASA and the Arcelevn long sleeve shirt.
Streetwear culture has always been inspired by music, and the brand pays homage to those roots with Arcelevn Unsound. It’s a DJ mix series curated to act as a soundtrack for the Arcelevn clothing, consisting of the songs played at the studio during the creative process. Giving a soundscape for the clothing was always evident for the people behind the brand, as they want to create streetwear that’s there to be worn, seen and heard.
The Arcelevn store was launched earlier today. Find it here.
While you’re at it, give the Arcelevn Unsound number 0001 a listen.
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