Beyond linked up with legendary finnish brand pomar to create the perfect daddy shoe and it is the loafer everyone needs in their rotation

This shoe is the ultimate og-loafer that every single Finnish person has seen multiple times.
 Just visit Finlands country side and smaller cities and you’ll see it on almost every grandpa’s feet.

 This shoe was the first shoe company Pomarfin made when they were established in 1960.



The Pomar® story started in Pomarkku, west coast Finland where the first factories were opened. 
All Pomar shoes are made in Europe and commitment to ethical manufacturing & sustainability.

Both of these beauties has the best hand picked premium leathers inside out and are all hand made craftsmanship. Package has extra Pomar® MEMORY comfort insoles with antibacterial and anti-odour material.



Timeless, your welcome!

Photos by Karim Awad

Release info:

In-store on 08.08.19 at the Hypend x Beyond Cultural Market (Kaisaniemenkatu 8, Helsinki)

Online at beyondstore.fi on 09.08.19

In-store (Jyväskylä) on 12.08.19