HYPEND | Curating Streetwear Culture

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Isac Elliot: KING OF THE STREETS

This article is sponsored by JD Sports: the established sports, fashion and outdoor retailer. We had the honor to work on a special project with JD Sports: we shot & produced a Q&A with Finland’s very own superstar: Isac Elliot, as a part of the JD Sports King Of The Streets campaign.

In essence we filmed a relaxed chat with Isac in the form of 30 various questions about all things from life, fashion and music. Fun fact: one day prior to filming Isac had finished serving his duties in the Finnish Defence Forces, to which he reflects upon in the conversation.

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Make sure to watch the full conversation with Isac above, but here are some spoilers: Isac values simplicity over flashiness in his personal style. He also points out that the most essential part of his outfits is well-fitting pants. When he’s asked what he’s missing at the moment, he addresses his yearning back to having gigs on regular basis.

In other news, we want to wish all our readers and followers Happy Holidays and New Year!


Paid collaboration with:

JD Sports Finland

Photography:

Karim Awad

Text:

Oula Valkeinen & Joel Kotivuori