Street Culture
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To celebrate the Originals by Hypend campaign, we invited some members of the Hypend community to party with us at our Showroom in Punavuori, Helsinki - and here’s what happened.
Unleashing our inner child by visiting the 3 Kaveria ice cream factory and an arcade full of vintage Japanese games.
To continue the Originals by Hypend series that features some of the people that make Helsinki move, we sat down with the multi-talented Kaarle Hurtig for a photoshoot and a brief Q&A interview.
The fourth talent in the Originals by Hypend series is Man Yau, a very talented ceramic artist born and raised in Helsinki in the 90s, whose work has been showcased in the most prominent galleries locally and internationally.
The It-girl is most often a stylish woman who has changed the culture by doing her own thing. A historical example of the all-time It-girl would be Marilyn Monroe herself. Regardless of who the It-girl is to you since every scene has its own It-girls, she is someone with an iconic look and a signature style.
The third talent in the Originals by Hypend series highlights Otto Kaipio, the founder of Otto’s Barbershop, located in the Punavuori art district of Helsinki.
A short while ago, we joined forces with Sinebrychoff for a summer starter after work event at our showroom in Helsinki - dive in!
The second talent in the community-driven series called Originals by Hypend features Lina Schiffer - a Helsinki-based DJ and a radio host.
Hypend joins forces with Saucony Originals in 2022 to launch a community driven series called Originals by Hypend - featuring some of the people that make Helsinki move. Kicking off with Tanako “Boom” - the founder of the infamous Boom Room cafe in Punavuori Helsinki.
The HYPEND Culture Tee is back in two new colorways - get your today before they run out!
We sat down with Joni Lindroos and Ronja Stanley for an interview about their Homecourt, Post Bar - an underground dance music heaven in Helsinki, Finland.
Virgil Abloh is back with yet another stunning capsule collection for Louis Vuitton, which will bring colour to summer 2021.
A man of many talents got recently nominated with a new title!
Listen Hypend Podcast Ep. 1 Boys Only “Keissi” here!
Archive Fashion is gaining major traction by focusing on groundbreaking collections derived from the history of streetwear.
These collabs have existed for generations, but they’re finally gaining major hype.
HÖTY (HŒTY) was filmed using only old Sony VX film cameras equipped with fisheye lenses!
Needless to say that it is evident that the vintage game is very much alive.
Finnish skateboarding brick & mortar storefront celebrates it’s 5th anniversary - with a great story to tell!
We’re thrilled that these guys will be joining us to the event on Thursday!
Peroni wanted to send the coolest Finn to London Fashion Week with our help.
Let us hear your thoughts in the comments.
We sat down with the guys behind ISSA VIBE collective that everyone in Helsinki are talking about.
This year we foucused on style and outfits of Artists performing at Ruisrock - Check it out.
A recap of what went down at our first-ever shirt release.
We sit down with the founder of Aito Studios to discuss life as a designer.
We caught up with KASPERG backstage as he was preparing his set at Valkoinen Sali.
Even the folk-hero singer Frederik made a song called “Rytsölät Baanalla” about their shopping sprees.