Louis Vuitton launches "Imagination" - the quintessential fragrance for men
Imagery courtesy of Louis Vuitton
Les Parfums Louis Vuitton just revealed their seventh fragrance dedicated to men - turning a new page in their journey in perfumery. Imagination is an exceptional composition by the House’s Master Perfumer, Jacques Cavallier Belletrud, created in the heart of his atelier at Les Fontaines Parfumées, in Grasse. To give Imagination true contemporary resonance, Jacques Cavallier Belletrud chose to use Ambrox, which is a molecule present in its natural state in ambergris.
“For five years, I’d been dreaming of revealing the beauty of ambergris and expressing the quintessence of its amber note in a way that’s of-the moment and devoid of nostalgia,” explains the Master Perfumer Jacques Cavallier Belletrud.
“I’m very attached to the literal expression of raw materials,” the Master Perfumer continues. Their majestic freshness is further enhanced by the floral, green brightness of Tunisian neroli. Together, they draw a lush Mediterranean landscape emerging in the light of dawn. Then, spices make everything sizzle. Nigerian ginger, extracted with carbon dioxide, and Ceylon cinnamon each in their own way amplify and energise the composition’s coolest or most intense facets. In order to accentuate the relief even further, Jacques Cavallier Belletrud selected a rare and precious black tea from China, also extracted with carbon dioxide, with notes of grass, straw, and a slightly smoky edge.
“The tea evokes the magic of the East, an imaginary scene of caravans. It carries within it the spirit of travel, like an olfactory transcription of Louis Vuitton’s universe,” the Master Perfumer reveals.
We were kindly gifted a bottle of Imagination to test and we fell in love with how versatile it is for all occasions. This is the perfect fresh scent for those warm summer evenings. The fragrance is priced from 225€ for the 100ml bottle and Louis Vuitton offers a 140€ In-store refill service once you run out. The travel case “Aquarelle” (pictured below) is also the perfect companion if you were to travel with the fragrance.
Eau de Parfum Imagination is available now at select Louis Vuitton stores and online from louisvuitton.com
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All imagery courtesy of Louis Vuitton
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