A Day with Polestar 4: Navigating the Streets of Helsinki with Team Hypend

From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 exemplified how seamlessly this electric powerhouse integrates into the trendy Helsinki lifestyle.

EditorialsKasper KasanenDecember 21, 2024Comment

25 Most Inspiring Quotes from Global Tech-leaders and Startup Founders Speaking at This Year’s Slush in Helsinki

Here are the top 25 most interesting quotes Hypend picked up from the amazing set of global leaders speaking on Slush’s various stages this year.

EditorialsKasper KasanenNovember 26, 2024Comment

Zalando Cultural Ties Antwerp

Zalando recently took us on an immersive journey through Antwerp to explore the city’s vibrant streetwear scene - known for its cutting-edge style and creative spirit.

EditorialsKarim AwadNovember 12, 2024Comment

Introducing the New Dyson OnTrac Headphones

We went to London to check out the unveiling of the new audio-only headphones: the Dyson OnTrac headphones.

EditorialsKarim AwadJuly 18, 2024Comment

The AIDA Impact x Hypend Lucky Clover Necklace Collaboration

Building bridges between communities through high-quality craftmanship and recycled natural materials - Introducing the AIDA x Hypend Lucky Clover Necklace.

EditorialsKasper KasanenJune 19, 2024Comment

Polestar Helsinki Showroom Takeover to Celebrate the Release of Polestar 4

Polestar Helsinki invited team Hypend to takeover their Helsinki Showroom to celebrate the release of their newest and baddest EV yet - the Polestar 4.

EditorialsKasper KasanenApril 25, 2024Comment

Book-release: It's Been 30 Years of Filippa K

Filippa K is turning 30 this year, and as of so the Swedish fashion house has decided to collaborate with the renowned Swedish photographer J.H. Engström to release a limited-edition book.

EditorialsKarim AwadNovember 16, 2023Comment

Breaking Boundaries: The HYPEND x Schott N.Y.C. Varsity Jacket - Full Lookbook & Launch Party Recap

The HYPEND x Schott N.Y.C. Varsity Jacket is the first-ever collaboration Schott N.Y.C. has embarked upon in the Nordic Countries. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt worldwide.

EditorialsKasper KasanenOctober 11, 2023Comment

The Finnish Eyewear Designer Vincent Catani Just Released His Newest Collection Titled Collection ID

Vincent Catani's journey from Finland to Copenhagen, and his collaboration with the finest eyewear craftsmen in Japan, exemplify his dedication to creating eyewear that transcends trends and becomes timeless.

EditorialsKasper KasanenMay 15, 2023Comment

Presenting: Filippa K Spring/Summer 2023

Filippa K’s new collection channels the aesthetic and sensuality of the 90s-era.

EditorialsJoel KotivuoriDecember 22, 2022Comment

We’re Loving It: Presenting The VAIN x McDonald’s Collection From Finland That Became An Internet Sensation All Over The World

The exclusive fashion collection created for McDonald’s by VAIN is crafted almost entirely from the restaurant chain’s upcycled staff uniforms - introducing familiar patterns, colors, and details presented in a new contemporary fashion context.

EditorialsElli MaaranenNovember 29, 2022Comment

New Balance 574 the effortless classic.

Often considered the most New Balance shoe ever, the 574 might actually be their most unlikeliest icon.

EditorialsKarim AwadSeptember 16, 2022Comment

The Finland-based Billebeino Is Looking Cool This Season and We’re Digging It

Just as Billebeino has always been inspired by the ability to tell powerful stories, their latest campaign “Spectrum” presents a broad range of spring and sunset-inspired apparel and accessories that further the brand’s focus on rich, bold, and playful tones and materials respecting the wider world around us.

EditorialsKasper KasanenApril 21, 2022Comment

First Look at the Karhu x Moomin Collab

The KARHU x Moomin collaborations celebrate these cherished Finnish originals by drawing inspiration from the characters, colors, and fonts of Moominvalley.

EditorialsKasper KasanenFebruary 4, 2022Comment

Virgil Abloh's 8th and Final Collection For Louis Vuitton

The final collection from Virgil Abloh for Louis Vuitton was recently shown on a dreamy runway in Paris filled with emotions. Definition and redefinition are key to understanding the work of Virgil Abloh at Louis Vuitton.

EditorialsJoel KotivuoriJanuary 21, 2022Comment