The Original IT-Millionaires of Finland: The Rytsölä Brothers Behind Saunalahti and Jippii

Even the folk-hero singer Frederik made a song called “Rytsölät Baanalla” about their shopping sprees.

Street CultureKasper KasanenNovember 30, 2024Comment

Originals by Hypend Blockparty in Punavuori

To celebrate the Originals by Hypend campaign, we invited some members of the Hypend community to party with us at our Showroom in Punavuori, Helsinki - and here’s what happened.

Street CultureKasper KasanenJune 15, 2023Comment

HYPEND x 3 Kaveria Ice Cream: Our Sweetest Partnership Yet and a Visit to Their Ice Cream Factory

Unleashing our inner child by visiting the 3 Kaveria ice cream factory and an arcade full of vintage Japanese games.

Street CultureKasper KasanenMay 10, 2023Comment

Originals by HYPEND - Q&A With Kaarle Hurtig

To continue the Originals by Hypend series that features some of the people that make Helsinki move, we sat down with the multi-talented Kaarle Hurtig for a photoshoot and a brief Q&A interview.

Street CultureKasper KasanenFebruary 21, 2023Comment

Originals by HYPEND - Q&A With Man Yau

The fourth talent in the Originals by Hypend series is Man Yau, a very talented ceramic artist born and raised in Helsinki in the 90s, whose work has been showcased in the most prominent galleries locally and internationally.

Street CultureKasper KasanenFebruary 14, 2023Comment

Presenting: The Modern-day Finnish It-girls

The It-girl is most often a stylish woman who has changed the culture by doing her own thing. A historical example of the all-time It-girl would be Marilyn Monroe herself. Regardless of who the It-girl is to you since every scene has its own It-girls, she is someone with an iconic look and a signature style.

Street CultureElli MaaranenNovember 1, 2022Comment

Originals by HYPEND - Q&A With Otto Kaipio at Otto's Barbershop

The third talent in the Originals by Hypend series highlights Otto Kaipio, the founder of Otto’s Barbershop, located in the Punavuori art district of Helsinki.

Street CultureKasper KasanenJuly 5, 2022Comment

Hypend and Koff Summer Starter After Work Event on Film

A short while ago, we joined forces with Sinebrychoff for a summer starter after work event at our showroom in Helsinki - dive in!

Street CultureKasper KasanenJune 22, 2022Comment

Originals by HYPEND - Q&A With Lina Schiffer

The second talent in the community-driven series called Originals by Hypend features Lina Schiffer - a Helsinki-based DJ and a radio host.

Street CultureKasper KasanenMay 16, 2022Comment

Originals by HYPEND - Q&A With BOOM

Hypend joins forces with Saucony Originals in 2022 to launch a community driven series called Originals by Hypend - featuring some of the people that make Helsinki move. Kicking off with Tanako “Boom” - the founder of the infamous Boom Room cafe in Punavuori Helsinki.

Street CultureJoel KotivuoriApril 28, 2022Comment

The HYPEND Culture Tee is Back With Two New Colorways

The HYPEND Culture Tee is back in two new colorways - get your today before they run out!

Street CultureKasper KasanenSeptember 29, 2021Comment

Joni Lindroos and Ronja Stanley on How Their Homecourt Fuels Their Creativity

We sat down with Joni Lindroos and Ronja Stanley for an interview about their Homecourt, Post Bar - an underground dance music heaven in Helsinki, Finland.

Street CultureKasper KasanenMarch 31, 2021Comment