The exclusive fashion collection created for McDonald’s by VAIN is crafted almost entirely from the restaurant chain’s upcycled staff uniforms - introducing familiar patterns, colors, and details presented in a new contemporary fashion context.
Read MoreThe It-girl is most often a stylish woman who has changed the culture by doing her own thing. A historical example of the all-time It-girl would be Marilyn Monroe herself. Regardless of who the It-girl is to you since every scene has its own It-girls, she is someone with an iconic look and a signature style.
Read MoreOften considered the most New Balance shoe ever, the 574 might actually be their most unlikeliest icon.
Read MoreVisit the HYPEND Compound 2022 from Blockfest’s Backstage digitally here!
Read MoreThe story of JUSTUDIOS starts from a young woman’s love for a better future and experimental streetwear. JUSTUDIOS creates unisex, experimental, one-of-a-kind clothing that expresses identity, feels good and is eco-friendly. The brand is on a mission to change the world through wearable art on the streets, because streetwear exists in direct contrast to fast fashion.
Read MoreThe third talent in the Originals by Hypend series highlights Otto Kaipio, the founder of Otto’s Barbershop, located in the Punavuori art district of Helsinki.
Read MoreA short while ago, we joined forces with Sinebrychoff for a summer starter after work event at our showroom in Helsinki - dive in!
Read MoreOur very own Kasper is featured in our latest Film Diaries with his photos from a month-long leg in Costa Rica earlier this year.
Read MoreThe second talent in the community-driven series called Originals by Hypend features Lina Schiffer - a Helsinki-based DJ and a radio host.
Read MoreJust as Billebeino has always been inspired by the ability to tell powerful stories, their latest campaign “Spectrum” presents a broad range of spring and sunset-inspired apparel and accessories that further the brand’s focus on rich, bold, and playful tones and materials respecting the wider world around us.
Read MoreThe talented Nita Rehtonen is featured in our latest Film Diaries with her snapshots from Mexico shot with her dear Olympus MJU ii.
Read MoreThe KARHU x Moomin collaborations celebrate these cherished Finnish originals by drawing inspiration from the characters, colors, and fonts of Moominvalley.
Read MoreThe final collection from Virgil Abloh for Louis Vuitton was recently shown on a dreamy runway in Paris filled with emotions. Definition and redefinition are key to understanding the work of Virgil Abloh at Louis Vuitton.
Read MoreJimi VAIN blessed us with a complete collection and a complimentary interview behind the process
Read MoreIsac Elliot claimed his seat as the King Of The Streets by JD Sports, but you can be one as well!
Read MoreRemembering the career of a true visionary of our generation: Virgil Abloh.
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