Breaking Boundaries: The HYPEND x Schott N.Y.C. Varsity Jacket - Full Lookbook & Launch Party Recap
From the vibrant streets of Punavuori, Helsinki, to the heart of New York City, we're proud to unveil the monumental collaboration of two locally iconic brands: HYPEND and Schott N.Y.C.
Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt around the world.
The Varsity Jacket Reinvented
We've transformed the legendary Schott NYC varsity jacket into a masterpiece that celebrates our culture. In mesmerizing colors of deep green and midnight black, our collaboration features intricate loop-stitched details that'll leave others in awe. Get ready to celebrate the cultural movement.
The Legacy of Schott N.Y.C.
Founded in 1913 by the visionary Irving and Jack Schott in the heart of Manhattan's Lower East Side, Schott NYC is the epitome of timeless American craftsmanship. This is the brand that introduced the world to the iconic "Perfecto" leather motorcycle jacket in the late 1920s, forever etching its name in the annals of fashion history. Remember Marlon Brando in "The Wild One"? Yep, that was Schott NYC.
Behind the Lookbook: Novita Knit's Yarn Production Factory
Set in the picturesque Novita Knit's yarn production factory in Kouvola, Finland, our very own Karim Awad captured the essence of the collaboration between Hypend and Schott N.Y.C. From the meticulous craftsmanship to the stunning Finnish factory backdrop, every detail has been carefully curated to showcase the superior quality of these varsity jackets.
Get Yours Now!
This is a celebration of culture, heritage, and creativity: HYPEND and Schott N.Y.C. have joined forces to create something truly remarkable.
Grab yours now and be a part of this iconic moment in the Finnish street culture!
By the Culture, For the Culture
Take a look into what went down at the launch event held at our Showroom in Punavuori, Helsinki:
The HYPEND x Schott NYC Varsity Jacket is now available in both mesmerizing colorways on our very own online store.
Head over to www.hypend.com/shop and secure your piece - Don't miss out on this legendary collaboration!
Also, big thanks to our friends at Salescope for linking us up, as well as to 3 Kaveria & Sinebrychoff for providing us with the sweets for the launch party <3
Curated by: Kasper Kasanen
Lookbook Photos: Karim Awad
Event Photos & Video: Leevi Aila